Thursday, January 8, 2015

2014 in Review

2014 was a year of learning for Simply Trees. In the past, we have only been able to serve a small audience in Salt Lake City, Utah for a few months out of the year. We focus on pruning fruit trees and other prized ornamentals like Japanese Maples, Roses, and large, overgrown flowering shrubs. We are a highly specialized company serving a very small niche, so in order to serve a larger audience and to expand some of the services we provide, I spent the majority of the year gaining the proper experience necessary to obtain pesticide application licensing and also used that same time to expand my knowledge in on-line marketing. While spraying homes for bugs, I was able to listen to podcasts like John Lee Dumas' "Entrepreunuer on Fire" and Pat Flinn's "Smart Passive Income". These great resources have opened my eyes to the power of a blog and have helped me share my passion for horticulture in a very real and meaningful way.

This blog was started in 2013 with a handful of blog posts about fruit tree anatomy and basic fruit tree pruning tips. The purpose of this blog was to improve our search engine results and to drive local traffic to our website so we could build our clientele in the Salt Lake City area and it has served that purpose well.
2014 in Review
For the first 20 months of this blog's existence we did very little to promote it, receiving about 100 to 400 organic page views each month. Since September of 2014 we began promoting the content found here with great success. We are still learning and have a long way to go, but we would like to share our success with you because you are the reason we have been able to experience so much growth in the past several months.

The following are the number of page views each month in 2014

January- 199
February- 214
March- 409
April- 220
May- 155
June- 154
July- 101
August- 146
September- 552
October- 1,103
November- 2,282
December- 7,187

Total Page Views in 2014: 12,717

2014 Page Views
As you can see above, our traffic slowly increased as we approached March, which is the peak time to prune fruit trees in our area. You will also see the traffic slowly decreased as the summer progressed. In September we started a Twitter account and began learning how this social media tool can be used to promote our blog. From September to the end of the year we have been able to grow my personal Twitter account (@RussMetge) to 1700 followers and our business account (@SimplyTreesUT) to 400 followers. During the past several months, we have been able to connect with some great individuals, organizations, and businesses that have helped in our success and growth because of their generosity in sharing our content with their audiences. I hope that I will be able to return the favor by sharing their excellent content with you.
 
Our three most popular blog posts to date are as follows:




With the onset of 2015, we are excited to see what the future holds as we expand the services we provide and assist a larger audience in their education about the care and pruning of fruit trees. If there is anything that you would like us to improve, or you have any specific questions, comments, or suggestions that we can address for you, please email me at russ@simplytreesut.com or comment below. 

Again, thank you for taking the time to visit us today and we look forward to an even better 2015.